Stories Over Facts

The BBC has an interesting read on the reasons why people vote against their own best interests. Voters' preference for emotional engagement over reasonable argument allows the more extreme political parties to blind them to their own real interests. Psycho-analysts postulate that voters believe authentic politicians are the ones who sound like they are speaking from the gut, not the cerebral cortex. All too often they are faking it, and it is no joke to say that in contemporary politics, if you can fake sincerity, you have got it made.